Posts Tagged ‘creative’

I’ve worked in advertising for over six years, and when I’m employed, it’s the best job I’ve ever had: I get paid to learn new things, keep up with technology, surf the web, brainstorm ideas, and write. But if you asked me, “So Nate, can you look me in the eye and say that advertising makes the world a better place?” I’d probably have to say no; scads of ads contribute to the epidemic of female objectification. Sex sells, right? Ditto MTV; whether it was the old days of actual music videos, or the current crop of commendable cultural institutions like The Real World or Jersey Shore, MTV has been a major purveyor of women as sex objects.

All of the above makes the following video all the more remarkable and commendable: turns out there are some people in advertising and MTV with both big hearts–and great creative skills! A team at NY ad agency Y & R teamed up with the MTV Exit campaign to produce this fresh, evocative video, which in two minutes of haunting music and imaginative illustrations depicts the typical story of a woman being trafficked:

To see the rest of the campaign, including downloadable materials, general trafficking info, other organizations to get involved with, and more, head over to their site here. (Available in multiple languages to pass along to your overseas friends!)

— Nate